Chairman & CEO
Rahid Sami is the force behind Advantedge & Partners. He is a CEO with multi-disciplinary skills whose professional journey spans over 30 years in managing Sales & Marketing as well as Service Quality teams at international financial institutions such as ANZ Grindlays, Citibank and Standard Chartered.
Youthful, energetic and a go getter, Rahid lives by the principle, “You only live once but if you live it well, once is good enough.” His love of challenges, determined attitude and belief that we all create our own destiny, makes him recognize the unique potential in people and gives him the ability to take action with an adventurous fervor.
Amer is a senior marketing & general management executive with over 25 years of experience in the payments & FMCG industry currently based in Dubai with Visa Inc responsible for client marketing and product/brand marketing for the Central Europe, Middle East & Africa (CEMEA) region.
Prior to that, Amer was responsible for Visa’s Cross Border Business for the South East Asia region based in Singapore. He also opened and established the Visa International office in Pakistan in 2006.
Before joining Visa he led the Marketing & Business Operations for Coca-Cola International in Pakistan for six years, where in addition to re-establishing the Coca Cola brand, and growing market share, he helped establish a bottling plant in Afghanistan. Prior to that he was with Reckitt Benckiser. Amer’s interest in the field of sundry marketing of financial services takes lead from his first job at American Express where, during his eight years tenure, he held various positions in Sales & Marketing for Travelers’ Cheques, Cards & Travel Services.